Recent forecasts indicate a major winter storm is expected to sweep across a vast portion of the central and eastern U.S. this weekend, bringing with it heavy snow, sleet, freezing rain, and dangerously cold conditions. Ice accumulations and snow can create slippery travel conditions, downed power lines, infrastructure stress, and business interruptions, all of which increase liability and operational risk.

The key to reducing loss and injury lies in preparation and communication. Before the storm hits, ensure employees and residents are aware of the potential this storm brings and understand how they can prepare for the hazards that ice and snow bring, particularly to areas of the country not used to seeing such weather patterns. Freezing rain can be extremely hazardous, particularly how it can coat roads and sidewalks, making slips, falls, and vehicle accidents more likely. Freezing rain can also take down trees and powerlines. Remind staff to avoid unnecessary travel, dress for cold weather and slippery conditions, and report hazards promptly. If travel is necessary, make sure employees have an emergency kit with blankets, water, and food in the their cars.

For businesses, review your continuity and emergency response plans now. Review your property insurance policies and understand if they cover storm-related damage, including impact from falling trees and ice. Update contact lists and establish a clear chain of command for weather updates and operational decisions. Pre-emptive measures like clearing parking lots, pre-salting or applying de-icer, and ensuring items like generators and emergency equipment are in working condition can significantly reduce claims and workplace injuries.

Clear, timely communication before, during, and after a storm helps safeguard people, maintain business operations, and reduce potential claims. While winter weather is unpredictable, proactive planning remains one of the strongest protections against both personal injury and financial loss.

If you have questions about winter weather preparedness or risk mitigation, contact your OVD advisor. Our team is here to help ensure you’re ready for whatever winter can throw at you.